Mary J. Blige is speaking out for the first time on the controversy with her Burger King ad.
A few months ago,BK released an unfinished ad that became extremely controversial once people saw it and fans began expressing their disappointment saying it seemed as though it was a stereotype of African Americans and chicken. Now, MJB is sharing her thoughts on the matter.
I just felt that there was no need for me to say anything, because everyone was running with it and running with it and just crucifying me and going crazy and going in. I said it’s too much going on for me to try and stick my head out there and say anything, so I just pulled back and watched everyone and everything. And it’s just something that I thought would’ve been a branding opportunity, I went online to listen to the remix I did with Fat Joe and I’m looking for that. I’m looking for “Another Round,” and all I could see is Burger King, and chicken, and buffoonery…..and it just broke my heart.”
The singer revealed that she was saddened over all of the backlash that she received.
But the thing that hurt me is when people were just starting to say vicious negative things that had nothing to do with that. And a lot of people what this did it exposed everyone and everything that was in my life and it showed me who my friends are. So many people reached out to me on the level of ‘we know what you were trying to do, we saw how it went terribly wrong’ when I wanted to just crawl under the bed.”
It was a mistake, you know when you look at it at the end of the day…..you know because people look at it as a mistake. But I did it because I thought it was something that wouldn’t come out like that. It was sold to us that it would be shot in an iconic way, and it was going to be great. So I was looking for someone to have mercy on me, it was a learning experience. It hurt my feelings, it crushed me for like two days…but after those two days I got up and I kept going.”
Check out the interview below: