Solange, Selita Ebanks, and Cassie are the new faces for Carol’s Daughter, a hair care/beauty product line for women of color.
Steve Stoute, chairman and lead investor in Carol’s Daughter spoke highly of the women…
I am so happy and proud to have Solange, Cassie and Selita join the Carol’s Daughter family. They, together with Lisa Price, Mary J Blige and Jada Pinkett Smith, share our passion of bringing beauty to a variety of skintones and hair textures.
This trio of women works well as it shows that these products will work on all types of hair. These women are all of different ethnic backgrounds and will hopefully reach out to a larger audience.
Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine. So is Cassie’s. Our skin and body types are different. Today, people are blended. And I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.
The ad campaign for this line begins May 1st.